Marketeer Benelux and Eastern Europe

Job description

Marketer Benelux & Eastern Europe

Vleuten (Utrecht) 32 - 40 hours


As Verder keeps on growing, we are looking for a new colleague to complement our Marketing team. As Marketeer Benelux & Eastern Europe, you will be joining our Central Marketing team and our commercial department, but your activities will be centred around the commercial activities in the local countries. Our goal is to keep growing and expand our brand in the Benelux & Eastern Europe and we need your skills and energy to achieve this goal. You will be responsible for owning and improving the marketing in markets that are deemed important and that you wish to grow in.


You have the freedom to influence the marketing strategy and to create the local marketing plans to achieve the strategic goals of the organization. It is your task to search for a new market, make a plan how to conquer this market and provide the resources to generate leads for the commercial team. The general marketing team helps to convert your strategy in to useful assets, such as content for (online)campaigns, POS materials for events or visits or flyers to hand out to our clients.


We are looking for an extrovert, enthusiastic and proactive person that can collaborate nationally and internationally, can ensure that sales strategies and local marketing are aligned with the overall strategy and is driven to succeed the organization's goals.


What you will be doing?

  • Set up a marketing plan to conquer new markets and establish our brands in the markets.
  • Rollout and implement plans to the commercial team and provide information and assets for them.
  • Develop content and assets together with general marketing to support your plans and the commercial team.
  • You start the daily meeting with your colleagues from sales, so you know the who, what, when and why behind their actions.
  • Analyse the effectiveness of your marketing tactics and their impact to the business, make recommendations and report back the required changes to the commercial team that will improve the efficacy of your plans.
  • Looking for new resources to boost your campaigns, such as magazines, fairs or online platforms.
  • Making sure the online channels deliver the desired KPI results.
  • Organise a stand at fairs.
  • Travel with sales to customers to understand our customer journey.
  • Analyse, learn and if necessary adjust your campaigns.

Job requirements

Who are you?

  • Finished degree in higher education, specialized in Marketing is a plus or a technical study with marketing experience.
  • Minimum of 3 years experience as a marketeer.
  • Knowledge of segmentation, the customer journey and intimacy and marketing KPI’s.
  • Perfect knowledge of the English and Dutch language.
  • You have a pro-active attitude, a high level of integrity, you are flexible and result driven and has a great ability to work under pressur.
  • Internationally oriented, love to travel and experienced working for an international company before.


Who are we?

Verder International is an ambitious and financially strong international family firm which focuses worldwide on developing and distributing laboratory equipment (Scientific division) and an extensive range of specialist pump technologies (Liquids division). With various production companies and distribution branches, we are active in 23 different countries worldwide with 1850 employees. The Verder Group has been elected by Management Team (MT) as the number 1 in the Dutch top 100 manufacturing industry in 2020!


What do we offer?

First and foremost, a diverse and dynamic position in an internationally growing company with a competitive salary. You will be given sufficient space and resources to grow and develop. In addition, we have our own Verder Fit program in which we offer you, among other things, Bootcamp and tennis. We also have regular (digital) Friday afternoon drinks and other fun company activities.


Interested?

Applicate for this job by clicking on the application button. For more information about the vacancy please contact Jacqueline de Boom, Corporate Recruiter, 030 677 91 04. Also take a look at our websites www.careersverder.com and www.verder.nl


(W&S) Agencies, if we need you we will call!